How You Can Market Your Business with Custom Apparel
Several entrepreneurs like to get big with their marketing. The result is usually tons of money wasted on magazine ads, TV commercials and other forms of advertising that don’t really work.
Although they might work in particular circumstances, wise businessmen know that big isn’t always best. In a media environment drowned in ads, the simplest and most straightforward efforts often make the biggest impact.
If you went to a mall, for instance, you will notice that many people are wearing big brands on their shirts, like Nike, Benetton, etc. These are brands you’ve likely seen famous people wear in the movies or music videos. Truth is, you’ve just been marketed to – repeatedly.
Whether you like it or not, you and your employees are going to wear clothes, so why not order custom apparel printed with the name or logo of your brand? It’s relatively cheap, and if you go to networking events and conferences, that shirt or jacket will help you stand out.
You may not have heard of it yet, but in some areas, startups pay people to wear their T-shirts around a relevant business event venue, and this automatically creates a brand army. Organizers of marathon fundraising events give out branded T-shirts, and participants happily wear them for free, allowing themselves to become walking banners for the brands. What’s the idea behind all this? Simple. The cost is cheap, the effect is huge, and it creates a group of fans who let themselves become brand ambassadors in their communities. It is, indeed, a tiny investment with huge returns.
People usually think of branded clothing as those dull corporate polos. You have the option to step out of that box. Be creative, and most importantly, try to create a conversation with the product. Your target is conversation. If you wear a nice custom shirt with your logo, someone might just comment and ask you about your business.
And by the way, when we say, “Be creative,” we don’t just mean having a creative design printed on your custom apparel. There are plenty of ways, like hanging your branded sweater on the back of your chair at a cafe. The possibilities are endless.
Even if you ask a few company, they’ll probably say talent recruitment is one of their most challenging tasks today. On top of marketing your business with custom apparel, you may also get the added benefit of finding new talents.
It’s very simple. Opportunities to market your business are everywhere, and need not spend a fortune to make them work. So start looking for a company that accepts custom apparel orders. But be willing to do a little homework so you end up with the right choice. Note that your apparel represents your brand, and you don’t want your brand to be associated with substandard quality.
Source: custom printing t shirts